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TAC Apparel Company
TAC Apparel Company - History

» HISTORY

» OUR MISSION

» HOW WE DO IT

"TAC is a union of die-hard individuals who continually push the limits of [boarding] life—Surf, Skate, Skim, Ride, Live—TAC does it all. Made by riders, for riders."


The origin of TAC dates back over two decades ago when a group of groms began skimming Castle beach (aka Third Ave Beach in Santa Cruz, Ca) on the regular. Growing up in the area also got us skating, surfing, and just about anything else that incorporates a board. Inspired by our heroes, and driven by a desire to continually push the limits, we prided ourselves on our aggressive style (surf, skate, skim, snow, wake, dirt, whatever...) and general ridiculousness.

Recognizing the unique nature of the break and the friendships that it made possible, Ben K. put pen to paper and tried to capture the spirit of those early days, and propel that spirit forward. Today we are stoked to have so many talented artists and riders contributing to this unique project! We can't wait to see what the future has in store.

Likely acronyms for TAC:

  • Third Ave Crew

  • TAC Apparel Company

  • The Apparel Company

  • The Artist Collaborative

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